Circles of Trust is a cybersecurity software suite that promises seamless access to files while maintaining strict zero-trust security. The logo utilizes the golden ratio in its construction to demonstrate the feel of ‘don’t even know it’s there’ sought after in the cybersecurity sphere.

A pitch deck is a brief presentation used to provide your audience with a quick overview of your business plan. A good deck needs information presented in a visually interesting way.

In the included examples you’ll see how I use branding, clean layouts, and detailed images to express the information contained within.

A brand book is an official corporate document that explains the brand’s identity and presents brand standards.

The following brand books all fall under the same corporate umbrella, that of the Wayland Group brand, so effort was made to ensure they follow a similar layout style.

Promotional emails to Maricann’s 11,000 patients required careful adherence to the Canadian Cannabis Act while expressing the brands friendly, simple, and positive attitude. Icons and illustrations were used to avoid regulations against showing cannabis in a promotional setting.

Rare Dankness is a world renown brand among cannabis aficionados. Maricann had the great opportunity to bring Rare Dankness into the Swiss market with new CBD cigarettes.

It was important to adhere to Swiss regulations as well as maintaining Rare Dankness brand standards and expectations of high quality.

Maricann commissioned a new trade show booth to show off its new branding at upcoming trade shows within the cannabis industry.

We also took the opportunity to announce the first of four new brands under the Maricann umbrella: Kiwi Cannabis

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

Solara C’s unique logo design required creative solutions to issues such as minimal sizing, applications, and allowed spacing around the logo. The typeface DIN was chosen to represent the brand due to it’s technical reliability as well as its German heritage appealing to the EU market that Solara C is looking to place itself into.

The Thorne Research Canada Weight Management Program was a guide-book that walked users through healthy eating habits, excercise routines, as well as include healthy eating recipes and beneficial supplements. The guide used bright colours, with lots of images of healthy food throughout to make the reader understand that these are positive changes to be enjoyed instead of dreaded. 

New branding required a redesign of the existing Maricann website. As a licensed cannabis producer following regulations while demonstrating the brands new attitude was a balancing act that required the collaboration of multiple departments.